Holiday Heart 2026

Thank you to our sponsor: Guiding Light Ministries.

We want to celebrate the spirit of giving and helping others this holiday season through Holiday Heart. 

WCSG wants to bless a few families across West Michigan this Christmas season, and we’d love to have your help finding them. 

If you know someone who is facing challenging circumstances going into the holidays, share a little of their story with us by nominating them through the form below. Our team will carefully review all submissions and select five recipients to bless in the weeks ahead. 

Though we can only help a handful of families directly, our prayer is that each story inspires a ripple effect of generosity throughout West Michigan, encouraging all of us to notice the needs around us and find simple ways to love our neighbors this Christmas season.  

Listen every Friday beginning November 13 through December 18* as a member of WCSG’s on-air team joins the nominator to surprise one of the selected recipients with a phone call and share the exciting news that they’ll be receiving a $1,000 gift card. Together, we’ll celebrate these stories of hope and encouragement while reminding each recipient that, even in the heavier moments, they are seen, loved, and never alone.  

*Excludes Friday, November 27 

• Nomination Form

Nomination Guidelines: 

We are currently able to distribute five gifts; if we receive enough donations to the Holiday Heart Fund we may be able to give more gifts. 

Each person/family may only make two separate nominations. 

You may not nominate immediate family members (people that live in your home). 

When you submit your nomination, you acknowledge that the information is correct to the best of your knowledge and that WCSG may contact you for further information about your submission. 

Please review complete list of rules and regulations here.

We realize many of these situations cannot be solved with a gift card. For longer term or more tangible help for someone you know, please see this list of public resources: https://mi211.org/  

At this time, we are limiting Holiday Heart to 75 nominations. Once that number is reached, we will be closing the nomination form or by December 4. 

If you would like to contribute to a specific story, please email holidayheart@wcsg.org and we'll let you know where you can direct your gift. Or, click below to make a general donation to the Holiday Heart Fund and enable us to help additional recipients this year and in years to come. Thank you!

Donate to the Holiday Heart Fund

Listen to the 2026 stories!

Thank you to our sponsor