Holiday Heart 2025

Thank you to our sponsors: Ludema's Floral and Garden and Guiding Light Ministries.

We want to celebrate the spirit of giving and helping others this holiday season through Holiday Heart.

WCSG is looking to give a little extra “heart” to a few families across West Michigan this Christmas season, and we’d love to have your help finding them. 

If you know of someone who is facing challenging circumstances going into the holidays, share a little bit of their story with us by nominating them through the form below. Our team will carefully review all submissions and select five recipients to bless in the weeks ahead.  

Then, every Friday starting November 14, a different member of WCSG’s on-air team will contact the nominator, and together they will surprise one of the recipients with a phone call to share the news they’ll be receiving a $500 gift card—giving us a chance to bring them a little hope and encouragement and to remind them they are never alone.  

Tune-in on the following Fridays to hear how each story unfolds and how a small act of kindness can be a powerful way to shine the light of Christ into someone’s life:    

• November 14 and 21 

• December 5, 12, 19 

A few little details:

• We are currently able to distribute 5 gifts; if we receive enough donations to the Holiday Heart Fund we may be able to give more gifts. 

• Each person/family may only make two separate nominations. 

• You may not nominate immediate family members (people that live in your home). 

• Please consider whether the person you are nominating would be comfortable sharing their story on air.

• When you submit your nomination, you acknowledge that the information is correct to the best of your knowledge and that WCSG may contact you for further information about your submission. 

• We realize many of these situations cannot be solved with a gift card. For longer term or more tangible help for someone you know, please see this list of public resources: https://mi211.org/  

• At this time, we are limiting Holiday Heart to 75 nominations. Once that number is reached, we will be closing the nomination form. 

Nominations will open on Monday, October 13, 2025

If you would like to contribute to a specific story, please email holidayheart@wcsg.org and we'll let you know where you can direct your gift. 

Or, click below to make a general donation to the Holiday Heart Fund and enable us to help additional recipients this year and in years to come. Thank you!

Donate to the Holiday Heart Fund

Thank you to our sponsors

For questions please contact us at
holidayheart@wcsg.org
 

WCSG Contest Rules and Regulations