Pure Michigan is working - Sep 4th, 2012 - State

The Pure Michigan group says they launched their largest national ad campaign to date and it appears to be working. Early data indicates that this year is shaping up to be a strong year for Michigan's tourism industry. Statewide hotel occupancy rates are up and July was at 70.9%. George Zimmerman with Travel Michigan, says they are continuing to see increased hotel occupancy rates and record setting tourism spending which is helping to support local businesses.